|A world-renowned youth marketer who has worked with industry giants such as Mattel and The Walt Disney Company, Gene Del Vecchio now applies his keen understanding of youth and storytelling to his first young adult fantasy novel - The Pearl of Anton. He is also the author of Atticus Award-winning Creating Ever-Cool: A Marketer’s Guide to a Kid’s Heart and The Blockbuster Toy! How to Invent the Next BIG Thing, both published by Pelican. Mr. Del Vecchio has appeared on national television programs and in print in such respected publications as USA Weekend, Advertising Age, Newsweek, and the New York Times.|
This author has been recommended by 1 other readers.